Outdoor portable power station market trend
At present, “outdoor +” has become the mainstream leisure method in the world. According to a report by the Outdoor Foundation of the United States, there will be 160 million Americans aged 6 and over participating in an outdoor recreational activity in 2020. In China, outdoor sports are also becoming an important way to improve the quality of people’s lives. “Outdoor + sports”, “outdoor + self-driving”, “outdoor + camping” and so on are booming. At the same time, with the upgrade of outdoor consumption quality, the demand for outdoor power is beginning to explode.
In the past, people used open flames or generators to obtain heat and electricity in the outdoors, but open flames can easily cause fires. Oil-fired generators pose safety hazards and cause noise and air pollution. With the prevalence of outdoor sports in the world, the proportion of electronic equipment in outdoor work and life has increased, and the demand for outdoor electricity is urgent.
Outdoor power supply (portable energy storage power supply), built-in high-energy-density lithium-ion battery, long cycle life, lightweight and easy to carry, it can store electric energy by itself and is equipped with 220V AC, USB, DC and other output modules, its large capacity and high power, Portability is a unique advantage that distinguishes ordinary mobile power from fixed power grids.
In August this year, CCTV Finance’s “Punctuality Finance” conducted a special report on the “explosive growth” of outdoor power supplies, “This is the fastest-growing emerging industry I have seen. Three years ago, there were only one or two outdoor power supply brands, and the transaction volume was small. In this year’s Tmall 618 period, the turnover of outdoor powerhead brands has rushed to the top 10 of the 3C digital accessories industry, with growth rates of more than 300% in the past three years.” said Jiang Jing, head of Tmall’s 3C digital accessories. According to data from JD.com, the outdoor power supply during the 618 periods increased by more than 358% year on year.
In the field of outdoor operation and rescue, outdoor power supplies are also very useful. In July of this year, extremely heavy rainfall caused severe floods in many parts of Henan. The Blue Sky Rescue Team and the Shuguang Rescue Team used small outdoor power supplies to power rescue motorboats, assault boats, and lights to ensure efficient rescue work. In residential areas with power outages, emergency charging stations are set up with outdoor power sources to charge citizens’ mobile phones, emergency lights, laptops, etc., to solve the problem of electricity consumption in daily life.
In the environment of carbon peak and carbon neutrality, the entire industry is advancing the transformation of energy supply, and the energy transformation determines the global need for “clean and green energy” power generation. The 14th Five-Year Plan emphasizes giving priority to the development of new energy, accelerating the development of new energy storage and photovoltaic power generation industries, broadening the application scenarios of new energy, and policy support to allow outdoor power sources to enter the fast lane of development. In the future, with economic and social development and people’s higher requirements for quality of life, the outdoor power supply market will continue to expand.